The Nebraska Community Foundation works with community, organizational and donor-advised affiliated funds serving 250 communities located in 80 counties. NCF and its affiliated funds have reinvested $269 million in Nebraska since 1994.
It is important to thank donors individually to let him or her know how much their gift is appreciated. It has been said that donors should be thanked seven times for each gift.
These seven thank yous should be different types of recognition of their gift or from different Fund Advisory Committee members. You can thank a donor in person, through a phone call, a hand written note, in a news release, at your annual celebration, with a small gift of thanks, etc. The most important thing is to make sure that each donor understands how much you value his or her gift. Proper recognition can lead to more gifts.
Here’s a great example on how the McCook Community Foundation said “Thank You” to their donors via the local paper, The McCook Gazette.
Download the article.
Article reprinted with permission of the McCook Daily Gazette.
Some donors may shy away from publicity. Even if a donor did not request that his or her gift remain anonymous make sure to ask for permission before you publically thank them for their gift.
Sometimes donors want to remain completely anonymous. Respect this and keep their gift private.
Some donors will not want their individual name shared with the public but may like the idea of having their family name recognized and memorialized.
The key here is to talk to your donors – find out where their comfort levels are in terms of public thanks. The last thing you want to do is inadvertently offend someone by mentioning their name in public when they wanted to remain private or by not mentioning their name when they wanted the public recognition.
The Nebraska Community Foundation has created several categories of donor recognition in the form of the “Legacy Society.” Categories within the Legacy Society are based on the size of gifts and the methods in which the gift was made. The Legacy Society gives special recognition to planned gifts of any size. Read more about the Legacy Society.
Rick Muenchau assists Dusty Earwood using equipment provided by a grant from the Eustis Community Foundation Fund.Read more →