The Nebraska Community Foundation works with community, organizational and donor-advised affiliated funds serving 250 communities located in 80 counties. NCF and its affiliated funds have reinvested $269 million in Nebraska since 1994.
Growing charitable assets is a donor-driven process. The charitable dollars that you hope to receive are the donor’s money – we can’t make them give their money to us, all we can do is make the case of how their money will benefit the mission of your affiliated fund and ask them to contribute.
The Fund Advisory Committee member’s role in donor visitation is to inspire, motivate and problem-solve. Donor visitation is not a one-off event; it’s a process. You want to always have a reason to contact the potential donor again.
Ask the potential donor what he or she is passionate about and then guide the discussion toward how your affiliated fund can help make their dreams a reality. Follow-up with occasional information on how your affiliated fund is working to make their dreams happen.
One visit to a potential donor is usually not enough. Educating potential donors on the difference they could make and the benefits (financial and emotional) that they may accrue usually takes a period of time and several conversations. There are three steps to making effective donor visits (and cultivating robust donor relationships).
Getting the conversation started is the first step. Keeping it going is usually the key to ultimately getting a commitment for a current or planned gift.
As your Fund Advisory Committee develops strategies for potential donors consider the following questions to help you prepare for your visit with each donor. Most likely, you will not be able to answer all of these questions for each donor, but you should try to have as many answers as possible to help you prepare for the visit.Identify
Malissa Stec (second from left) joins Rock County Community Fund Advisory Committee members Larry Buell, Homer Buell, Ann Dvorak, and Dennis Swanson at an information booth at the Sandhills Ranch Expo. Stec was drawn as the winner of $500 that she could designate to a charitable organization. She donated the prize back to the Fund.Read more →