The Nebraska Community Foundation works with community, organizational and donor-advised affiliated funds serving 250 communities located in 80 counties. NCF and its affiliated funds have reinvested $269 million in Nebraska since 1994.
What companies or organizations come to mind when you see the following phrases?
These are the positive experiences we have come to expect from certain companies and organizations. The above list does not include a single slogan. A brand is not a slogan. It is more than cosmetics. It is your culture.
What is a brand?
“A brand is the promise of a positive experience that consistently delivers a desired feeling to the target audiences. The experience that’s promised can be as varied as the product or service being offered. But the strongest brands are positive and consistent and resonate on an emotional level with donors, partners, volunteers and/or others.”
—Betsey Russell, Last Word LLC
In order to increase public awareness and engagement, your affiliated fund needs to make a promise of a positive experience to your community, and you need to keep that promise. Before you begin to develop core messages and visual elements that reflect the value of your affiliated fund, study these Notes About Nonprofit Branding as a starting point.
The Martinsons entrusted NCF’s affiliated fund in Spencer with gifts totaling more than $221,000 to be placed in an unrestricted endowment. As of 2015 the endowment has grown to more than $1 million. Their giving will go on for generations.Read more →