E-Marketing

E-Marketing is a broad term that describes any marketing activity performed via electronic medium.  NCF encourages its affiliated funds to use new e-Marketing tools to reach out to audiences at home and around the world.

Advantages of e-Marketing

• Reduced costs through automation and use of electronic media
• Faster response to both marketers and the end user
• Increased ability to measure and collect data
• Greater opportunity to personalize messages
• Increased interactivity

Disadvantages of e-Marketing

• Lack of personal approach
• Dependent on technology
• Security, privacy issues
• Maintenance costs due to a constantly evolving environment
• Worldwide competition for audience attention