The Nebraska Community Foundation works with community, organizational and donor-advised affiliated funds serving 250 communities located in 80 counties. NCF and its affiliated funds have reinvested $269 million in Nebraska since 1994.
As part of your marketing strategy, affiliated funds should outline how they can take advantage of social media. There are many ways to reach target audiences with the social networking tools available today. One of the most popular, and likely, the most widely used by your potential donors, is Facebook.
Facebook allows users to create personal profiles and then interact with their “friends” and “followers” by sharing news, event postings, and direct communication via private messages and/or public comments. An affiliated fund volunteer who is a Facebook user may also create a Facebook page for their affiliated fund. That person becomes the “administrator,” who publishes posts, monitors and edits the page. He or she may allow others to contribute to and edit the page by adjusting the “Page Roles” settings.
Having a dynamic presence on Facebook can give your fund exposure to the thousands of people who are connected to your fund, others affiliated with Nebraska Community Foundation, and people who may have an interest in your hometown. We highly recommend meeting with other members of your committees to discuss the goals you wish to achieve through social media and the types of content you might put to use in order to accomplish those goals. Remember, social media content should be concise, compelling and published with consistency. Most social media platforms also offer tools to track content engagement and help you determine the best time of day to publish your posts.
If you would like step-by-step instructions on creating a page for your affiliated fund, check out the Facebook Help Center:
Here is a list of NCF affiliated funds that are currently on Facebook. These links will provide excellent examples of the types of content your fellow affiliated funds are sharing.
Rick Muenchau assists Dusty Earwood using equipment provided by a grant from the Eustis Community Foundation Fund.Read more →