The Nebraska Community Foundation works with community, organizational and donor-advised affiliated funds serving 250 communities located in 80 counties. NCF and its affiliated funds have reinvested $269 million in Nebraska since 1994.
As part of your eMarketing strategy, affiliated funds should outline how they can take advantage of social networking. There are many ways to reach target markets with the social networking tools available today.
Social networking refers to the forming and utilization of online social networks for communities of people. The communities are people who share interests and activities, or are interested in exploring the interests and activities of others.
Social networking is all about using the tools of the Internet to connect and build relationships with others. Social networking sites allow users to create personal profiles and then interact with their connections by sharing news, sending messages and posting comments.
Not only do social networking sites allow people to interact with the members of their own personal communities, but they also allow people to extend beyond their own network to their “friends” networks as well as link to causes, businesses, and other applications of interest.
Social networks tend to rely on advertising for their revenue. Because of demographic information collected by the social networks, advertisers are able to target their advertisements to a particular audience. Affiliated funds can target the very specific markets of their communities with low-cost advertising on social networking sites.
Affiliated funds are also able to create fund pages on social networking sites. Having a customized presence gives the fund more exposure to the millions of social network users and is an active way to frequently communicate to their potential donors.
Social networking can also open up new avenues of communication for donors to communicate with funds. Understanding your target markets and how they communicate online is key to understanding if social networking is the right strategy for your fund. While hundreds of social networking sites exist, two of the most widely utilized include:
Facebook is a global social networking Web site. Users can add friends and send them messages; update their personal profiles to notify friends about themselves; and join networks, pages (which are typically organizations or businesses) and causes.
Twitter is a real-time short messaging service that works over multiple networks and devices. People follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends.
With grain prices rising to their highest levels in the past 10 years, the advantages for ag producers to gift agricultural commodities to a community foundation fund are greater than ever. Many Nebraska farmers and ranchers have found that they can save significant taxes by contributing commodities to a charity instead of selling the commodities and making a cash contribution.Read more →