The Nebraska Community Foundation works with community, organizational and donor-advised affiliated funds serving 250 communities located in 80 counties. NCF and its affiliated funds have reinvested $269 million in Nebraska since 1994.
The Internet has transformed the way people communicate and interact with each other. This change has also affected the philanthropy world by altering the way people look for information. Today, people start their investigation of organizations by looking on the Internet.
The Nebraska Community Foundation provides basic Web pages and online giving capabilities for affiliated funds who would like to develop an online presence. Web pages are provided free of charge as a benefit of affiliation. Online donations to your affiliated fund are possible. Affiliated funds pay only the cost of processing the credit card transaction. See more more information on updating your Web page on NCF’s Web site.
Web sites do not have to be complex to be effective. However, every community fund should have an online presence that identifies, at a minimum:
Your fund’s Web site can be developed by teenagers at the high school, by a volunteer on the Fund Advisory Committee or by a marketing company. However it is created, a Web site is your fund’s face to the world. It must be frequently updated, monitored and promoted.
Development of your Web site should be at the center of all your eMarketing activities. To have your Web site talked about and linked to, make sure you understand your donors’ needs. Your Web site should help those potential donors become active donors.
Once you’ve developed your affiliated fund’s Web site, potential donors need to be able to find it. There are many free or inexpensive ways to improve your reach to potential donors that must be actively leveraged. They include:
Richard and Darlene Walter utilized a withdrawal from their IRA and the ownership of a life insurance policy to make a generous charitable gift to the Shickley Community Foundation.
“The use of a life insurance policy allows Richard and me to make a much larger future gift to our hometown,” said Darlene Walter.Read more →