The Nebraska Community Foundation works with community, organizational and donor-advised affiliated funds serving 250 communities located in 80 counties. NCF and its affiliated funds have reinvested $269 million in Nebraska since 1994.
Three organizational statements –Vision, Mission and Values – are the foundation of an effective plan that guides your affiliated fund into the future. All of your marketing and communications—all of your messages—must be grounded within your vision, mission and values.
Vision expresses your organization’s view of the future you hope to create for your community. It is the picture of the community of your dreams.
A mission statement clearly states the organization’s reason for being and identifies the role your affiliated fund will play in achieving the community’s vision.
Values are the philosophy and principles that guide your organization’s behavior.
This doesn’t mean that you must include your mission statement on every print piece, or that you describe your vision within every press release you send out.
You simply draw on these statements to establish your identity within the community. If your vision, mission and values have not been written and approved by your fund advisory committee, how can you explain who you are, why you exist, what you are trying to accomplish and how you intend to achieve your goals?
Your vision, mission and values will guide your communications and serve as a touchstone for all of your marketing efforts. Find a step-by-step guide for developing your vision, mission and values statements.
Several affiliated funds have developed their vision, mission and value statements. Below are links to some examples:
In 2005 the Nebraska Community Foundation fueled the imagination of young leaders in Stuart and Atkinson with our new approach to community economic development called HomeTown Competitiveness.
The HomeTown Competitiveness youth task force is spearheading a countywide youth advisory council. And, as a token of its commitment to young people, the county gives each high school graduate a full-sized, personalized mailbox with a reminder that they are always welcome home and an invitation to come back.Read more →