The Nebraska Community Foundation works with community, organizational and donor-advised affiliated funds serving 250 communities located in 80 counties. NCF and its affiliated funds have reinvested $269 million in Nebraska since 1994.
Your affiliated fund can raise awareness and dollars by carefully planned mailing campaigns. They are no substitute, however, for personal visits and connections. If your strategy calls for direct mail, here are some things to think through carefully:
What is your primary purpose for the mailing?
What is your “call to action”?
How should the mailing recipient respond?
Your mailing needs to engage your recipient and make it easy to respond!
You engage your target by using an emotional, attractive appeal.
You make it easy to respond by including a pre-addressed return envelope, or an easy-to-fill-out response card.
Almost every business and organization uses these tools. They are inexpensive and easy to produce. Your printer can design these tools for you if you provide the information. And they will dramatically increase your response rate. Ask yourself, when is the last time you had to use your own envelope and address it when you chose to make a charitable contribution?
Here is an example of a simple response tool:
And here is a list of techniques that can help increase your response to your mailings.
The typical size for response envelopes is #9 or #6.5. These sizes will fit into a regular #10 envelope. You may want to produce plain pre-addressed return envelopes so they can be used for different purposes. In this way they could be used to return a separate pledge/contribution card, an event registration, a survey, or other information you are requesting.
Community leaders in northeast Nebraska commissioned an NCF survey of 1,833 students from 15 communities to measure youth perceptions about their community, future education and career plans, and their desire to live in the region in the future. The survey was funded by the Connie Fund in Norfolk and the Nebraska Community Foundation.Read more →