The Nebraska Community Foundation works with community, organizational and donor-advised affiliated funds serving 250 communities located in 80 counties. NCF and its affiliated funds have reinvested $269 million in Nebraska since 1994.
Paid advertising is not the primary method most affiliated funds use to raise awareness. Many affiliated funds get a lot of free publicity from their local newspapers. If your affiliated fund enjoys this type of support, you are fortunate. There may be times, however, when it pays to advertise. And buying newspaper ads from time to time is a good way to create goodwill with your local newspaper.
Advertising should do more than provide information. It should be a call to action. Your ad should compel people to do something or think something specific. If advertising is part of your annual marketing plan and budget, develop a strategy that will make the most of the dollars you spend.
You may want to consider committing advertising dollars for the following reasons:
Work with your newspaper to create an ad that is simple, compelling and has a clear call to action. Generally newspapers will provide the display ad design work if you purchase the space.
Here are examples of ads from community funds in Nebraska and elsewhere:
Results of youth surveys conducted by NCF in two area middle and high schools prompted affiliated fund leaders of the Boone County Area Foundation Fund (BCAFF) to refocus its grantmaking to emphasize greater long-term impact.Read more →