The Nebraska Community Foundation works with community, organizational and donor-advised affiliated funds serving 250 communities located in 80 counties. NCF and its affiliated funds have reinvested $269 million in Nebraska since 1994.
When submitting a photo along with a news release or story, try to submit a high quality photo. Use a digital camera with a resolution of at least 300 dpi. If you have a digital camera that allows you to shoot “small, medium or large” file sizes, always select “large.”
Your photographer doesn’t have to be part of the fund advisory committee. You can enlist the help of a volunteer who has good equipment, experience and skill.
An action shot is almost always more interesting than lining people up in front of the camera. So why do we so often see the line-up shot? Probably it’s a matter of politics. We tend to want to include everyone involved in the shot.
Think about your audience. What would they be most interested in? How can you really increase awareness of the good work you are doing? Two or three people shown close up will probably get your message across in a more visually impactful way.
When you submit the photo always include a full caption that identifies each person and the action that is taking place. Your editor can shorten the copy if they need to. Here is an example of a fully detailed caption:
Paige (Boyce) Eaves, at center, traveled to Wauneta recently to present two checks totaling $100,000 to the Wauneta Community Foundation Fund from the estate of her parents, Cliff “Peck” and Betty Boyce. The bequest provided enough money to cover the final construction costs for the new medical clinic building in Wauneta, as well as providing $70,000 for the purchase of new equipment for the clinic. On hand for the presentation were, from left, Tony Cribelli and Eddie Nichols, both members of the clinic oversight committee, Paige Eaves, Evelyn Skelton, WCFF coordinator, and Brian Harchelroad, WCFF chair and clinic oversight committee member.
Here are some other tips on photos:
Most of the time you will not need to get a photo release from your subjects because you are not using the photo to generate personal profit. However, it is a good idea to get parental permission if you are photographing a child under age 18 at a non-public event or place. NCF has a permission form that you can customize for your affiliated fund.
Here are some examples of photos that work:
When shooting people doing good deeds, tell them to look
at the camera and smile!
See the difference?
This check presentation is shot nice and close.
This big group shot works well because we can see all the faces.
Shots of young people involved in a program is great.
A ceremonial shot like this looks terrific if the people are happy and excited. To capture this emotion shoot lots of the same shot until people lighten up! Your last shot will probably be the best.
In this group shot the photographer focused on the action and was not concerned about getting everyone in. That’s why it works.
Shots of adults and kids working will always provoke positive feelings.
You can tell this librarian is genuinely pleased about the support from the folks in Shickley.
The grant was for a new milk cooler. Thank goodness they photographed the kids instead!
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