The Nebraska Community Foundation works with community, organizational and donor-advised affiliated funds serving 250 communities located in 80 counties. NCF and its affiliated funds have reinvested $269 million in Nebraska since 1994.
Like newspapers, radio station news directors get countless news releases each day. You can send your news release to all of your media outlets, but be aware that time constraints are tight when it comes to radio coverage. Review Tips for Getting Coverage and then spend some time listening to the radio station to find out the types of news items that make it to air.
Once you are familiar with the format, introduce yourself to your radio news director. Find out the most appropriate time to call. Ask for guidance on submitting a story. Remember that your story must be of interest to the radio station’s target audience. Are you sponsoring an event? Invite the radio personality to do a remote or on-site interview.
Have your received a significant contribution or made a high-impact grant? Your story cannot just be a piece of self-promotion. This type of information is discussed in the section on public service announcements.
Ron and Judy Parks are longtime supporters of the Nebraska Community Foundation. Ron served as NCF Board member and Chair from 1997-2006 and continues to provide guidance through his involvement as an Honorary Board member. Judy began her first term on the Board in November 2010 and continues to serve.
Ron used a Charitable IRA Rollover to make a major contribution to NCF’s endowment. The Charitable IRA Rollover law, which has been extended permanently, allows those age 70½ and older to transfer funds from an IRA to a charity tax free.Read more →