The Nebraska Community Foundation works with community, organizational and donor-advised affiliated funds serving 250 communities located in 80 counties. NCF and its affiliated funds have reinvested $269 million in Nebraska since 1994.
Affiliated funds should include regional television stations when sending news releases and media alerts. TV reporters will most likely be interested in timely public events and human interest stories. Weekends are a good time to hold an event, because they are considered slow news days and reporters are looking for stories.
Review Tips for Getting Coverage and then spend some time watching the TV station to find out the types of news items that make it to air. Make a special note of the kinds of visuals that are included in the story. The videographer will need something to shoot in addition to a person being interviewed. They will need the additional visuals to use as “cut-aways” in order to edit down an interview to about 30 seconds.
Here are some tips for pitching a story and getting decent coverage:
- If shooting indoors, the videographer will be using very bright lights.
- The subject should wear plain (not patterned) clothing if possible.
- The subject should use common language and answer questions in their own natural voice (no speeches).
Jim and Ginger Nissen of Lincoln made a gift that will benefit their hometown of Wayne. Jim grew up on a farm near Wayne, and Ginger moved to Wayne as a high school student. After they married, Jim and Ginger moved to Lincoln, but they continued to stay connected to their hometown.Read more →