Taking 5 to Thrive Local | SESSION 3: Marketing the Transfer of Wealth

Our three-part series concludes with a lesson on marketing and communications! The transfer of wealth isn’t an easy concept…nor is it the most exciting. This session will cover some of NCF’s lessons learned after completing and releasing three studies over the past three decades. We’ll talk about some simple ways to localize 5 to Thrive campaign messaging and the most important elements of effective donor storytelling. We’ll also do a deep dive into the Transfer of Wealth Toolkit which includes all kinds of easy-to-use materials you can start using right away.

Register for Session 3

Event Details


February 24, 2022


12:00 pm - 1:00 pm