Marketing & Promotion

Great marketing starts with a great story and the best stories are centered on people. Below you will find numerous examples of how affiliated funds across the NCF network are informing, promoting and telling their story.

If you are seeking support or have questions about a marketing, communications or promotional project, contact our Marketing Department.

Annual Reports

Reflects on the past year and all you have accomplished.

Boone County
Columbus
Howells
McCook
Nebraska City

Brochures

Whether you call it a pamphlet, a tri-fold or a brochure, this marketing staple will make a compelling case for why someone should donate to your organization.

Bertrand
Diller
Keya Paha
Ogallala
Spencer
Wallace
Wymore-Blue Springs

Editorials

A long form and personal way to educate, inspire and make a call to action. Keep it focused and concise. Requires the author’s “byline” or attribution (ex: BY JOHN DOE).

Ag Commodities – Generic
Ag Gifts – Verdigre
Challenge Campaign – Butler County
Charitable IRA Rollover – Valley County
General Appeal – Crofton
Gifts of Grain – KCHS Fund
IRA Rollover – Generic
The Value of NCF – Perkins County
Transfer of Wealth Fact Sheet – Generic
Transfer of Wealth Study – Generic

Fact Sheets

Also known as an FAQ (Frequently Asked Questions). Ideally one page that covers the basics of your affiliated fund and its purpose.

Axtell
Keya Paha
Rock County
Red Cloud
Spencer

Invitations

Essential to planning any event – communicates the who, what, and where.

Axtell
Brown County
Coleridge

Letterhead & Stationery

Send out letters and other correspondence on cohesive stationery for instant polish and legitimacy.

Envelope – McCook
Letterhead – Axtell
Letterhead – Diller
Letterhead – Pender
Letterhead – Wausa
Letterhead – Wymore-Blue Springs
Thank You – McCook
Thank You – Pender-Thurston

Logos

The official mark of your affiliated fund will help establish your “brand” and make you more easily recognizable. Keep it clean, simple and readable.

Logo Examples

Newsletters

Typically a monthly, quarterly or biannual piece that updates donors and prospective donors on your grantmaking and impact.

Keith County
Nebraska City – e-news
Nemaha
Wymore-Blue Springs

Posters & Flyers

A great tool for raising public awareness about an event or special project.

Imperial
Overton
Red Cloud
Rushville
Thedford
Thedford2

Print Advertisements

Purchased editorial space used to promote an event or persuade someone to act.

Imperial
McCook
Red Cloud
Stratton
Thedford
Thedford2

Press Releases

Alert local media of your fund’s work and achievements. Written like a news article including facts and quotes.

Action Planning – Howells
Boilerplate Language – Generic
Challenge Grant – Axtell
Major Contribution Received – Eustis
Major Estate Gift – Burwell
New Fund – Osmond
Visioning Report – Chester

Social Media

An efficient (and inexpensive) way to spread information quickly. Casual and highly visual, see how NCF affiliated funds are making the most of it.

Atkinson
Howells
Pender-Thurston
Red Cloud