Great marketing starts with a great story and the best stories are centered on people. Below you will find numerous examples of how affiliated funds across the NCF network are informing, promoting and telling their story.
If you are seeking support or have questions about a marketing, communications or promotional project, contact our Marketing Department.
Reflects on the past year and all you have accomplished.
Whether you call it a pamphlet, a tri-fold or a brochure, this marketing staple will make a compelling case for why someone should donate to your organization.
Also known as an FAQ (Frequently Asked Questions). Ideally one page that covers the basics of your affiliated fund and its purpose.
A long form and personal way to educate, inspire and make a call to action. Keep it focused and concise. Requires the author’s “byline” or attribution (ex: BY JOHN DOE).
Ag Commodities – Generic
Ag Gifts – Verdigre
Challenge Campaign – Butler County
Charitable IRA Rollover – Valley County
General Appeal – Crofton
Gifts of Grain – KCHS Fund
IRA Rollover – Generic
Stimulus Check – Brown County
The Value of NCF – Perkins County
Transfer of Wealth Fact Sheet – Generic
Transfer of Wealth Study – Generic
Essential to planning any event – communicates the who, what, and where.
Letterhead & Stationery
Send out letters and other correspondence on cohesive stationery for instant polish and legitimacy.
The official mark of your affiliated fund will help establish your “brand” and make you more easily recognizable. Keep it clean, simple and readable.
Typically a monthly, quarterly or biannual piece that updates donors and prospective donors on your grantmaking and impact.
Posters & Flyers
A great tool for raising public awareness about an event or special project.
Purchased editorial space used to promote an event or persuade someone to act.
Alert local media of your fund’s work and achievements. Written like a news article including facts and quotes.
An efficient (and inexpensive) way to spread information quickly. Casual and highly visual, see how NCF affiliated funds are making the most of it.
Volunteers, peer mentors and NCF staff describe in their own words their marketing strategies and successes.