Great marketing starts with a great story and the best stories are centered on people. Below you will find numerous examples of how affiliated funds across the NCF network are informing, promoting and telling their story.
If you are seeking support or have questions about a marketing, communications or promotional project, contact our Marketing Department.
Annual Reports
Reflects on the past year and all you have accomplished.
Keith County
Nebraska City
Perkins County
Seward County
McCook
Brochures
Whether you call it a pamphlet, a tri-fold or a brochure, this marketing staple will make a compelling case for why someone should donate to your organization.
Bertrand
Crofton
Diller
Friend
Neligh
Ogallala
Osmond
Palisade
Ravenna
Stromsburg
Sidney And Greater Area
Verdigre
Fact Sheets
Also known as an FAQ (Frequently Asked Questions). Ideally one page that covers the basics of your affiliated fund and its purpose.
Axtell
Coleridge
Decature
Keya Paha
Rock County
Red Cloud
Spencer
Invitations
Essential to planning any event – communicates the who, what, and where.
Axtell
Big Springs
Big Springs 2
Bertrand
Brown County
Diller
Crofton
Kearney County Health Services
Keith County
Overton
Letterhead & Stationery
Send out letters and other correspondence on cohesive stationery for instant polish and legitimacy.
Letterhead – Axtell, Crawford, Neligh, Pender, Wausa, Wymore-Blue Springs
Thank You – McCook, Pender-Thurston
Logos
- Readability: Choose fonts that are easy to read at different sizes. Overly decorative fonts can be difficult to read and are generally best avoided.
- Versatility: Make sure your logo works in black and white. There will be times when full color isn’t an option, so having both versions is essential.
- Keep it simple: Short, clear text is best—avoid long phrases.
- File Type: Whenever possible, provide a vector file (AI, EPS, or SVG). These formats are easier to work with and scale without losing quality.
Mission, Vision, Values
Your affiliated fund’s vision, mission, and values serve as both a compass and a roadmap for everything you do!
Bertrand
Butler County
Calamus
Imperial
Keith County
Neligh
Wallace
Newsletters
Typically a monthly, quarterly or biannual piece that updates donors and prospective donors on your grantmaking and impact.
Arnold
Bennet
Blaine County
Brown County
Calamus
Eustis
Fairmont
Howells
Imperial
Leigh
Nebraska City
Shickley
Wymore-Blue Springs
Posters & Flyers
A great tool for raising public awareness about an event or special project.
Axtell
Brown County
Chappell
Crawford
Deshler
Eustis
Howells
Kearney County Health Services
Keith County
Lodgepole
Overton
Red Cloud
Print Advertisements
Purchased editorial space used to promote an event or persuade someone to act.
Boone County
Chase County
Imperial
McCook
Neligh
Palisade
Red Cloud
Stratton
Thedford
Press Releases
Alert local media of your fund’s work and achievements. Written like a news article including facts and quotes.
Boilerplate Language – Generic
Fund Seeking Hometown Intern | Hometown Intern
Gifts of Grain
Impact Planning
Make a Will Month
New Fund
Social Media
An efficient (and inexpensive) way to spread information quickly. Casual and highly visual, see how NCF affiliated funds are making the most of it.
Boone County
Brown County
Calamus
Clarkson
Howells
Keith County
Nebraska City
Pender-Thurston
Red Cloud
Seward
Wayne
Shareable Articles
These columns are designed to help you communicate consistently and meaningfully throughout the year. Affiliated funds can publish in local newspapers, newsletters, or online platforms.
Videos
Volunteers, peer mentors and NCF staff describe in their own words their marketing strategies and successes—perspectives that remain relevant and valuable year after year.